I have been writing about Tampa Bay baseball for over 10 years. For the first five years, I wrote about being a fan. I wrote about the World Series. I wrote about Game 162. I wrote about no-hitters, cowbells, and Rays-hawks. Then in 2014, I started this blog and dedicated myself to determining whether or not Tampa Bay was a Major League market.
As a Tampa resident, I came into the project with biases. I wanted to believe the market was not the problem.
For four years, I wrote every night. I tracked the attendance of the Rays, four Spring Training locations, and the four Minor League teams that call Tampa Bay home. I wrote about promotions. I wrote about bobbleheads. I wrote about traffic conditions and economic growth. I even wrote about hurricanes and Astros games. I was recognized for my research at Fangraphs as a resident writer in June 2017 and by mentions in articles in USA Today and several Tampa area publications.
After landing a consulting job overseas in 2018, I stopped writing regularly. On one hand, I knew writing about baseball from 5,000 miles away was going to be difficult, especially when I didn't know my work tempo. On the other hand, I decided I had written almost everything I could from open source data. From what I could acquire and what I analyzed, Tampa Bay could host a Major League team.
Admittedly, there are a lot of problems with the current layout of baseball in Tampa Bay:
- While there are over 400 professional baseball games played in Tampa Bay annually, the Rays typically only account for 60% of total ticket sales.
- The Rays play too far from the population center.
- There is not enough economic capacity in the area to support three major sports franchises, four Minor League baseball teams, a Minor League soccer team, and top tier college sports .
- Only 25% of Tampa Bay residents claim to be fans of the local Major League product. Over 15% claim to be fans of other Major League teams.
- Local politicians value Spring Training and it's claims of economic impact more than they value the regional asset of a Major League team.
- Tampa Bay's per capita income is among the worst of Major League markets.
A lot of work needed to be done to make Major League Baseball successful in Tampa Bay. None of these issues were alleviated in 20 years.
On Tuesday, June 25th, the Montreal boogeyman finally appeared in the flesh. After years of avoiding the M-word, Stu Sternberg and the Rays front office announced a plan to split the Rays season between Tampa Bay and Canada. According to Sternberg, the Rays would play the first 40 home games or so of the season in Tampa Bay. Then they would fly to Montreal and play out the rest of the season.
(They also may or may not move their Spring Training back to St. Petersburg from Port Charlotte, Florida in order to give local fans more product. Here is where I say I wrote years ago that Port Charlotte was a mistake and the Rays should have looked to expand their market by spring training near Orlando. But I'm just a guy with a blog.)
The Rays will do this Tampa Bay-Montreal schedule every year. Forever.
While it is creative, this plan is befuddling at best, irrational at worst. It is like having a pitcher play every position and rotating them on the mound based on the weaknesses of each batter. Sure, it is legal, it may look great on paper, and may actually work, but it is not based in reality.
The Rays two-city solution requires two economies, two fanbases, two marketing staffs, two broadcast teams, and two stadiums (as if one was not difficult enough to fund, locate, and build). Sternberg envisions a "sister-city" relationship between Tampa Bay and Montreal marked by business investment and cooperation. He also envisions tourists travelling to and from each city bonded by fandom.
It is almost as if Sternberg wants St. Petersburg and Montreal to share the Rays as Tampa and New York share the Yankees. Per the latest data, approximately 12% of Tampa Bay roots for the Yankees and the Yankees presence is seen on billboards and marquees in Tampa throughout the spring. Instead of openly advocating for Major League Baseball to eradicate this conflict, and create a monopoly of baseball interest in the Tampa Bay region, Sternberg is using the Yankees-Tampa relationship as a model.
For Tampa Bay, Sternberg is advocating a smaller, more intimate, open-air stadium where the estimated one million Rays fans will buy one or two tickets per season over 40 games. What he fails to understand is that there will still be baseball in the area. After the Rays have their proposed "mid-season send off", local baseball fans can still spend their dollars and evenings watching Minor League Baseball at Spectrum Field in Clearwater, Steinbrenner Field in Tampa, LECOM Field in Bradenton, and a newly refurbished Auto Exchange Stadium in Dunedin. All of which are cheaper than Rays games and require much less emotional investment. Emotional investment that used to be spent on the Rays.
Former Major League Commissioner Bart Giamatti once famously wrote,
"It breaks your heart. It is designed to break your heart. The game begins in the spring, when everything else begins again, and it blossoms in the summer, filling the afternoons and evenings, and then as soon as the chill rains come, it stops and leaves you to face the fall alone. You count on it, rely on it to buffer the passage of time, to keep the memory of sunshine and high skies alive, and then just when the days are all twilight, when you need it most, it stops."Stu Sternberg and the Tampa Bay Rays are planning to break the hearts of Tampa Bay when the summer is at it's peak. When the evening showers and humidity weigh down the soul of Florida. When our lethargic summer saunters are matched only by the leisurely pace of baseball. For over 20 years in Tampa Bay, fans waited patiently for their two weeks of Fall with a local beer and a Cuban, cheering on the local nine. Now the realities of politics and economics threaten to replace their summer respite with a vast emptiness. Their season will end early, and like Rogers Hornsby, they will stare out the window, remembering the distant echoes of the crack of the bat and listening for the faint advancement of professional football and hockey - franchises that call Tampa Bay home from start to finish.
The biggest shame of this whole debacle is that Stu Sternberg has roots in Brooklyn. He likes to remind listeners that he named his son after Sandy Koufax. But what would Brooklyn have said to Walter O'Malley if he told the Dodger faithful their beloved Bums would split time between Brooklyn and Los Angeles, that they would leave for the West Coast in the middle of every season? How would a Brooklyn business owner named Samuel Sternberg, a family man and soon-to-be father of Stu Sternberg, have reacted?
O'Malley probably would have been booed out of town. With this idea, Sternberg deserves the same.