Tuesday, October 21, 2014

Attendance Review: 2014 Bradenton Marauders

Welcome to our fifth 2014 attendance review and our first attendance review post on the Bradenton Marauders, minor league affiliate of the Pittsburgh Pirates.

Background:

The Bradenton Marauders began play in 2010. The Pittsburgh Pirates moved the former Sarasota Reds to Bradenton, where the Pirates have trained since 1969. The Bradenton Marauders play their home games in McKechnie Field, a stadium built in 1923. The Marauders were the first minor league team in Bradenton since 1926. The current population of Bradenton is 50,672.

Bradenton Marauders 2014:


Home Games: 70

Total attendance: 104,584 (down 4.8% from 2013: 109,845)

Average: 1,609 (down 10.24% from 2013: 1,772)

Highest attended game: 5,223 on Monday, June 23rd vs Palm Beach

Lowest attended game: 600 on Monday, Aug 25th vs Fort Myers

Low point of average attendance: Game 7, April 18th (1,128)

Double headers: 5 (May 3, May 15, July 17, Aug 7, Aug 31)

Cancellations: 0

Notable rehab assignments: None

Other notable appearances: None

Breakdown:
(red highlight = below annual average of 1,609)

Overall:




By Month:




The following graph depicts the average attendance by month.




Notice how similar attendance is per month from May to August. Could this be possibly due to the stability of season tickets or corporate sales?

By Day:




Bradenton Marauders attendance increased 14% on the weekends compared to their average Monday through Thursday attendance.
  • Mon-Thurs average attendance: 1,548
  • Sat-Sun average attendance: 1,790
  • Difference: +14%

The following graph depicts the average attendance by day.




The following chart shows how often each day outdrew the day prior.




By Opponent:




By Starting Pitcher:




This chart depicts how attendance reacted from one starter to the next. If a pitcher is a great draw, the percentage between he and the prior starter should be higher.




By Promotion:




Other one-time events included Star Wars Night, a visit by the Pittsburgh Pirates mascot, the annual "Condiment Duel", and Summer Camp Day.

The following chart shows how well promotions did compared to the prior day’s attendance.




By Day/Night, Weekday/Weekend Splits:




We will have further breakdowns of these attendance numbers and how they relate to long-term trends in upcoming posts.